Home favourite Alex Noren is in relaxed mood as he enters this week's Nordea Masters as defending champion.
The 33 year old could make history at Bro Hof Slott Golf Club by becoming the first Swede to win the same event on three occasions, after triumphing in 2011 and 2015.
He will also follow in the footsteps of Colin Montgomerie and Lee Westwood by claiming a trio of titles, but Noren is taking it all in his stride.
“The first few times I played the tournament I was too nervous, because you want to prove to them you can play,” the five-time European Tour winner said.
“But once you’ve proved that to them by winning you become calmer because you know you don’t have to try so hard next time, it all comes more naturally.
“I don’t play for anybody else but myself, but it’s always a bit of an ego boost to show people what you can do, so I’m no different.
“When you’re out there playing you’re in your own little world a bit, so you try to block out the outside world.
“You try to treat it like another day in the office and go through the same routines you’ve been through thousands of times before.
“It’s more what goes on after you’ve finished playing that’s different this week, because there are so many people to see and places to be that it can be quite tiring, so you need to try to get the balance right.”
Noren rewrote the record books en route to winning his first title in Stockholm in 2011, carding a sensational 63 to secure a lead of 11 shots after just three rounds.
“It almost seems like a dream, especially when I play badly,” he said.
“It was definitely the best three rounds in a row of my whole career, and luckily I got over the line because I had a bit of a stumble on the final day, but luckily enough I’d done enough on the first three days.”
Returning to the scene of his greatest performance, Noren knows the challenge at Bro Hof Slott will be a lot harder this time around.
“It’s playing a lot longer now than it was back then,” he added.
“Some of the par fours play really long, with four or five irons for your second shots.
“On some courses you’re hitting a lot of wedges for your approach shots, but I certainly wasn’t hitting too many in the Pro-Am today. So it’s going to be tough, but I’m going to enjoy the challenge.”
