Ballantine’s, the No 1 ultra-premium Scotch whisky in Asia Pacific, will further benefit from its ongoing commitment to golf with the announcement that Korea’s largest golf event, the Ballantine’s Championship, is to move to the newly built Blackstone Golf Club in Icheon, South Korea.
The Ballantine’s Championship, a huge success during its first three years at the Pinx Golf Club on Jeju Island, is set to prosper in the new setting, with the proximity to capital city Seoul due to attract more star players and generate an increase in visitor numbers. With Ballantine’s recently extending its sponsorship of the tournament for a further three years, the European Tour event will remain at Blackstone until 2013, at least.
Commenting on the announcement, Peter Moore, Global Brand Director, Ballantine’s said: “Ballantine’s and golf share a long history and are enjoyed together throughout the world. In Korea, there are five million golfers, many of whom are whisky drinkers making it a very important market for Ballantine’s. With this move, we are confident that the Ballantine’s Championship will go from strength-to-strength by attracting new players and visitors, and subsequently offer us the opportunity to continue to build our heritage and credibility in the world of golf.”
Keith Waters, Chief Operating Officer of the European Tour added: “Over the last three years the Ballantine’s Championship has become firmly established as one of the premier events in Asia and this move to Blackstone Golf & Resort, will further enhance the Championship’s credentials. We thank Ballantine’s for their vision and continued commitment to developing the Championship, the Korean PGA and the event promoter PMG for their support.”
Ballantine's offers the most extensive range of aged Scotch whiskies in the world, with Ballantine’s 30 Year Old at its pinnacle. In South Korea, Ballantine’s is the undisputed No 1 ultra-premium Scotch whisky.
